Factor is your agent forbuying, selling and renting locally
Say what you want. It does the research and brings you the best local options, with the reasons.
Invite-only · Bay Area
Factor readsbetween the listings
Say it in plain words
No filters, no checkboxes. Describe the real thing you want — “a quiet 1BR near a park I can walk the dog to.”
It does the research
Your agent reads each listing, then gathers the context around it: reviews, real specs, fair local prices, the map and the street.
The best, with reasons
A short list, not a wall of results. Each option comes with a verdict — under market, fair, or over — and the reason it made the cut.
Built for how youactually buy
Every local marketplace, in one request
Your agent searches every local marketplace and the wider web at once, then merges it into a single ranked view.
A verdict, not a guess
Every option is priced against real local sales: under market, fair, or over.
It catches what you’d miss
Stock photos, hidden wear, a missing part — flagged before you drive anywhere.
stock photo missing chargerIt looks while you’re gone
Tell it what you’re after and it pings you when something clears your bar.
It weighs where it is
For a home, the location matters as much as the rent — how safe the street is, the walk to a park, how close it is to you.